Market monitoring and customer behaviour research – what information is monitored on behalf of our customers?
- Information on the placement of your own products within the selling space
- Information on the placement of competitors’ products within the selling space
- Selling prices of your own goods
- Selling prices of competitors’ goods
- Customers’ attitudes and opinions on your goods directly at the point of sale
How and where will we obtain information?
- Within the framework of the implementation of tasting and animation projects
- Within the framework of the implementation of merchandising projects
- From the whole territory of the Czech Republic and Slovakia
Project implementation steps
- Setting the goals of monitoring or research
- Determination of the optimum method of collecting data
- Preparation of the project scenario
- Compilation of questionnaires and processing methods
- Interrogators’ training
- Processing of outputs
